When Tenfu was first conceived, Mr. Lee Rie-Ho put Tenfu’s visibility and brand recognition as top priority. Mr. Lee envisioned using the concept of ‘tea’, as a diplomatic ambassador for China, to further enhance the Chinese national cultural as well as develop such spirit to the rest of the world.

Tenfu’s mission to use tea as an enterprise developmental goal as well as a diplomatic lubricant, ensures that Chinese tea can bridge cultures and legitimize the glory of the Chinese tea.